RETAIN
About

Why RETAIN exists

RETAIN is the AI-native Customer Experience Platform built for UK B2B SaaS — for the CS teams of one to five people who carry the whole post-sale relationship and get none of the tooling built for enterprise departments.

The problem we started with

The enterprise customer success platforms are genuinely good — and priced, implemented and operated for organisations with dedicated CS Ops. Everyone else runs retention out of spreadsheets, builds QBR decks by hand, and finds out an account was at risk when the cancellation email arrives. QBR preparation alone runs 4–6 hours per account; RETAIN cuts it to under 20 minutes (RETAIN product benchmark).

RETAIN's answer starts with the Auto-QBR client portal — your customer logs in and sees their review live — and builds the rest of the platform around one data model: health scoring, playbook automation, onboarding, surveys, support and education all feeding the same account record.

Where it's going

We're building the Customer Experience Operating System for mid-market B2B SaaS — one platform for the entire post-sale customer lifecycle: Onboarding · Success · Education · Service · Adoption.

Who we are

RETAIN was founded and is directed by Millie Fraser, Founder & Director of RETAIN (CX Advisory Ltd). The platform is built and run by the RETAIN team — UK-based, with UK support hours and GBP pricing.

Company details

  • RETAIN is a trading style of CX Advisory Ltd, registered in England & Wales
  • Company No. 16469923
  • ICO Registration ZB912842
  • Contact: sales@cxretain.co.uk
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