Totango or RETAIN? First decide which Totango you mean
Quick answer: Totango after the Catalyst merger is three marketed product lines — Totango (customer success), Catalyst (customer growth) and Unison (AI customer intelligence) — aimed firmly at enterprise, with an entry plan literally named Enterprise and verified list entry around $12K–$18K/year (Vendr, 2026). RETAIN is one product with three published prices, built for the small team Totango's roadmap left behind.
What Totango does well
Totango has enterprise scale few can match: nearly 1,800 combined G2 reviews across the Totango and Catalyst lines, G2 badges for implementability in its class, and a modular design that lets a large organisation start with one data source and expand. The 2024 Catalyst merger and the Unison AI engine give it a genuine multi-product story for revenue leaders, and its customer portal handles enterprise success plans competently.
Where the fit breaks for small teams
The buying question has become "which Totango?" — three product lines, plans measured in thousands of accounts and tens of practitioner seats, and an entry tier named Enterprise (totango.com/pricing, 2026). Third-party implementation reports describe multi-month deployments with substantial admin investment; the counter-evidence (G2 implementability badges) is real but earned in an enterprise context. None of this is built for a one-to-five person CX team — the free and Starter tiers that once served small teams no longer appear on the current pricing page.
Pricing reality
Totango — pricing reality
Published pricing
None — plans listed without numbers; entry plan named "Enterprise" (totango.com/pricing, 2026)
Verified list entry
~$12K–$18K/year; mid-market deals $30K–$60K after negotiation (Vendr, 2026)
Plan scale
Entry plan sized at 10 practitioner seats / 2,000 accounts (totango.com/pricing, 2026)
Product lines
Totango + Catalyst + Unison, marketed separately post-merger
RETAIN — published pricing
- Starter£149/month
- Growth£399/month
- Scale£999/month
Public on the pricing page. No sales call required to see a number.
Which to choose
Choose Totango if you're an enterprise revenue organisation consolidating CS, growth and AI intelligence across thousands of accounts. Choose RETAIN if you have 50–500 customers, a team of one to five, and want QBR automation and a client portal working this month at a price already on the website.
Evaluating Totango? See RETAIN first
A 30-minute demo shows the Auto-QBR portal, health scoring and the playbook engine on real accounts — and our pricing is already on the website.
Competitor information reflects public sources at the dates shown and may change; verify current details with the vendor. RETAIN pricing shown is our live published pricing.